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 Wine Making History
Argentina is a wonderful place to grow grapes and make fine wine. There are few other places that have such a rich heritage and tradition using the finest ingredients from the various altitudes and climates encountered in Argentina. Because Argentina is such a diverse place, there are several notable factors that make its environment extraordinarily unique. Playing to local tastes has kept her from expressing her full potential, but with the right material (and good management), she may knock your socks off when she finally gets a chance on the big stage.
Argentina has produced great quantities of wine for a long time, and wine consumption here has traditionally been one of the highest in the world. Attitudes and tastes are changing, though, and domestic consumption has fallen to 41 liters per person per year (from a historic high of over 90 liters), and continues to fall. With massive production facilities already in place, Argentina already has much of the necessary infrastructure to make an international impact. The main challenge lies in adapting wine styles to more sophisticated tastes while keeping bottle prices very reasonable. At the same time, winemakers hope to create memorable wines with a modern, recognizably Argentinian stamp. If successful, these efforts promise terrific wines as well as the novelty interest to attract a profitable export trade.
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